Geno is excited to introduce a new campaign spotlighting young Norwegian dairy farmers who are reshaping the future of dairy farming through their commitment to sustainability, animal welfare, and technological innovation. These farmers are leading efforts to modernize the industry, blending advanced technology with sustainable practices that are influencing the global dairy sector.
The storytelling campaign highlights how young Norwegian dairy farmers are at the forefront of adopting cutting-edge technologies such as robotic milking, genetic testing (GS), and precision record-keeping to boost herd health and productivity. By embracing these innovations, they have contributed to a notable reduction in antibiotic use, with the Norwegian dairy sector seeing a 17% decrease in antibiotic usage between 2013 and 2021. The campaign will be promoted through social media and key events to amplify the message.
Young Norwegian dairy farmers are making an impact far beyond their local communities. Through their expertise and advocacy, they are helping shape the future of the global dairy sector by promoting sustainable, efficient, and animal-friendly farming practices, all while driving profitability and long-term financial success for the industry.
"Their dedication to innovation and sustainability perfectly complements Geno’s mission to advance dairy genetics and promote sustainable farming practices. Together, we are fueling a global movement toward healthier herds, stronger farming communities, and a more resilient dairy industry," - Kristin Malonæs, CEO of Geno SA.
Benefits for Global Dairy Farmers Using Norwegian Red for Crossbreeding:
Farmers who integrate Norwegian Red genetics into their crossbreeding programs are seeing direct benefits. The breed’s disease-resistant traits and adaptability to various climates are reducing veterinary costs and improving herd longevity. Additionally, Norwegian Red’s polled genetics minimize labor costs associated with dehorning and reduce injury risks.
Crossbreeding with Norwegian Red has also been shown to improve fertility rates, a critical factor in boosting milk production and increasing farm profitability. Dairy farmers across the globe—from New Zealand to the United States—are benefiting from stronger, more sustainable herds, with Norwegian Red genetics contributing to improved herd productivity, higher-quality dairy products, and more resilient farming systems.
"As a young dairy farmer, it’s an incredible feeling to carry on the legacy of past generations, knowing our work impacts farms far beyond Norway. Taking on the responsibility of advancing Norwegian Red genetics isn’t just about tradition—it’s about shaping a more sustainable and prosperous future for dairy farming worldwide. I’m proud to be part of this global movement, building on a strong foundation and contributing to a thriving, resilient industry." – Hanna Storlien
Key Campaign Highlights:
Global Sustainability: Norwegian Red genetics enhance environmental sustainability by improving herd health and productivity globally.
Championing Animal Welfare: The breed’s disease resistance and polled genetics help improve welfare for cows and reduce labor costs for farmers worldwide.
Cultural Exchange and Knowledge Sharing: Young Norwegian farmers are fostering global collaboration by sharing their innovative farming practices and expertise.
Economic Impact: Their efforts to improve herd productivity and profitability contribute to the success of dairy industries worldwide.
National Pride: As ambassadors of Norwegian Red genetics, young farmers are strengthening Norway’s global leadership in crossbreeding with high-quality dairy cattle genetics.
In celebration of Geno's 90 years of genetic progress, this campaign highlights the next generation of Norwegian dairy farmers who are leading the charge in innovation, sustainability, and animal welfare. Their commitment extends beyond Norway, influencing the future of dairy farming globally and helping to create a stronger, more resilient industry for years to come.
For more information on Geno’s initiatives and the contributions of young Norwegian farmers, visit www.geno.no
