About Geno SA

Geno is the breeding organization of Norwegian Red cattle, the main dairy breed in Norway. It is a farmer cooperative that has been conducting research and development for cattle breeding since 1935.

Health and fertility have been part of Geno's breeding goal since the 70s. Geno distributes Norwegian Red genetics, complete with its products and solutions to more than 30 countries worldwide. 

Our vision is "Breeding for better lives", both for animals and farmers.

There are around 200,000 dairy cows in Norway and approximately 92% are Norwegian Red.