Geno, a global leader in dairy cattle genetics, is excited to announce its expansion into Poland through the establishment of Geno Poland. This marks a significant milestone in Geno's commitment to addressing market demands and supporting dairy farmers worldwide with innovative genetic solutions, particularly leveraging the success of Norwegian Red genetics.
The first and only company in Poland specialized in dairy crossbreeding.
Led by Country Manager Piotr Pamulski, Geno Poland aims to make the first dairy crossbreeding company in Poland successful. Pamulski emphasizes: "Geno Poland's commitment is to elevate the profitability and performance of Polish dairy farmers. By understanding the specific needs of dairy farmers, our goal is to boost the productivity of dairy herds. The Norwegian Red genetics from Geno Poland align well with the specific needs of Polish dairy farmers, offering a practical solution to improve overall herd productivity and drive faster genetic progress.”
The subsidiary also offers local dairy farmers direct access to cutting-edge genetic technologies, unique products, expertise, and a comprehensive range of breeding services.
"Establishing Geno Poland as part of our global operations reflects our commitment to supporting dairy farmers worldwide," shared Kate Stai, CEO of Geno Global. "By bringing our expertise and the proven success of Norwegian Red genetics to Poland, where Norwegian Red has been benefiting local dairy farmers through crossbreeding for 18 years, we aim to contribute to the success and sustainability of the local dairy industry. The enduring support of Norwegian Red genetics plays a central role in this expansion, underscoring Geno's dedication to driving advancements in the dairy industry both in Poland and globally."
Strategically positioned to address the evolving needs of the Polish dairy market
Poland's dairy farming sector is integral to its agriculture, comprising diverse herds from small family-run farms to larger commercial operations. Polish dairy farmers prioritize high-quality milk production using modern practices for optimal herd health. “Collaborative efforts with companies like Geno Poland are geared towards improving efficiency and sustainability in the industry,” added Stai.
Geno Poland's launch marks a crucial move by recognizing the pressing challenges faced by the Polish dairy farming industry. Positioned strategically, the subsidiary is committed to tackling these challenges by leveraging Norwegian Red's genetic solutions and focusing on dairy farmers’ profitability and enhancing their herd performance. Aligned with Geno's global mission, Geno Poland aims to contribute to the sustainable development of the Polish dairy industry.
About Geno and Norwegian Red
Headquartered in Hamar, Norway, Geno has been developing and producing the Norwegian Red genetics, a high-yielding dairy breed developed in Norway since the company was founded in 1935. Globally, Norwegian Red has been at the forefront of health and fertility traits due to the inclusion of health and fertility in Geno's breeding program since the 1970s, which has also contributed to the low use of antibiotics in dairy cattle. Geno’s balanced breeding goal has, therefore, resulted in excellent production combined with world-leading performance in health and fertility traits.
Today, in more than 30 countries, Geno has increased health, fertility, and component yields with its Norwegian Red breed, thereby giving dairy farmers more sustainable, robust, and profitable cows.