Geno, the organization behind the renowned Norwegian Red dairy cattle breed, is pleased to announce that Ton van de Goor will join as Vice President of International Sales, effective January 1. With over 25 years of experience in international sales, marketing, and communications, Ton brings a wealth of expertise and a strong record of success to the Geno Global team.
In his new role, Ton van de Goor will play a key part in driving international sales growth and expanding Geno’s global presence alongside the team. His leadership and vision are anticipated to enhance Geno’s reach and reinforce its capacity for growth and innovation.
Currently serving as the Global Key Account Director and Head of Product Management at Topigs Norsvin International, Ton has achieved remarkable success, managing customers who represent 25% of the global pig market and developing effective global sales strategies. Before this role, he served as the Global Director of Marketing and Communications, where he led strategic planning, conducted extensive global market research, and developed the company’s value proposition and product positioning.
"We are very pleased to welcome Ton to the team," says Kristin Malonæs, CEO of Geno SA. "His expertise and drive will be invaluable as we continue to expand globally."
Reflecting on seven rewarding years at Topigs Norsvin, Ton expressed his enthusiasm for joining Geno, stating, “I look forward to driving international sales growth with the Geno Global team. With our combined expertise and the strength of the Norwegian Red breeding program, I am confident we will continue to make a meaningful impact on the global market.”
Known for his innovative approach, Ton has led complex transformation projects that have driven substantial commercial success. His strong communication skills and ability to cultivate lasting relationships with key stakeholders have been central to his achievements.
