Geno is pleased to announce the appointment of ABC Genetix as a new distributor of Norwegian Red genetics in Italy. This partnership complements Geno’s ongoing collaboration with ABS Italy, strengthening the company’s commitment to providing Italian dairy farmers with exceptional Norwegian Red products and solutions.
Geno has been active in the Italian market since 2005, steadily building trust and strong relationships with dairy farmers across the country. Over the years, Norwegian Red genetics have proven their value in Italian herds, delivering efficient and profitable results.
ABC Genetix – distributor for CRV, AI Total, Gopel Genetik and other AI organizations - is an innovative force in the bovine genetics sector in Italy. Founded by professionals with decades of experience, ABC Genetix focuses on tailored breeding solutions that align with each breeder’s unique needs. Their approach is rooted in passion, creativity, and determination, with a strong emphasis on providing products and solutions with key traits such as longevity, fertility, high production, and adaptability to different environments.
“This partnership marks an exciting new chapter for Geno in Italy,” says Diego Galli, Geno’s Regional Manager for EMEA region.
“We are thrilled to collaborate with ABC Genetix. Their expertise in genetics and deep understanding of Italian dairy farmers' needs align perfectly with our mission. Together, we look forward to offering even more farmers access to the benefits of Norwegian Red—healthy, long-lasting, and efficient cows that thrive in Italian herds.” - Diego Galli, Geno’s Regional Manager for EMEA
In 2024, Italy's dairy sector is thriving with a 1.3% increase in cow milk production and an 11.5% surge in cheese exports, projected to exceed €5 billion. Despite challenges like climate issues and an aging farmer demographic, innovations and technological advancements are driving growth. The Norwegian Red breed, known for its robustness and efficiency, is perfectly suited to enhance herd performance and resilience, aligning with Italy's trend towards sustainable dairy farming.
“ABC Genetix is pleased to start a partnership with Geno as we will be able to add excellent dairy genetics to our portfolio and meet more - existing and future - customers’ needs. Norwegian Red has proven to be an ideal solution for a growing segment of dairy farmers who are constantly looking for a high production, profitable and easy to manage cow. On top of that, it will help to eliminate the purebred Holstein inbreeding’s concerns” says Giuseppe Campitiello, owner of ABC Genetix.
To launch this new partnership, selected top Norwegian Red sires are now available for Italian dairy farmers to order from ABC Genetix. The line-up includes 11 top-performing Norwegian Red bulls, carefully chosen to offer a wide range of traits that support diverse breeding goals—from improved fertility and health, increase polled genetics, to enhanced production and longevity.
