The dairy farmers from Sola, Rogaland, will share their experience with Norwegian Red genetics, modern dairy farming and herd performance, with their farm stories reaching dairy farmers in Norway and around the world.
Arnstein and Anne Kristin Røyneberg run a modern dairy farm in Sola, Rogaland, combining milk and beef production with a focus on herd performance, animal health and efficient farm management. They milk approximately 100 Norwegian Red cows using DeLaval robotic milking systems, alongside additional beef animals in an integrated production model.
Their appointment builds on the Norwegian Red Ambassador Program, which highlights the experiences and results of farmers using Norwegian Red genetics. They join fellow Norwegian farmers Nora Sandberg and Ole Paulsen in sharing practical knowledge and real farm results to help other dairy farmers understand how the genetics perform under commercial conditions.
Proven results from a modern dairy farm
The Røynebergs' farm operates with an annual milk quota of approximately 750,000 litres and is organised as a collaborative farming partnership, known in Norway as a samdrift. This allows the partners to share labour, land and infrastructure while maintaining consistent production.
In 2025, their herd averaged 12 064 kg ECM per cow, with milk components of 4.35% fat and 3.72% protein. These results provide a clear picture of the herd's production performance and milk quality.
Technology has played an important role in the farm's development. With more than a decade of experience in automated milking, the Røynebergs were among the early adopters of advanced DeLaval robotic milking systems in Norway. Their free-stall barn allows cows to move freely between feeding, resting and milking, while data from the farm supports daily herd management and performance monitoring.
Breeding for long-term herd performance
For the Røynebergs, successful dairy farming involves more than achieving high milk yields. Fertility, animal health and longevity are central to their approach to building a productive herd over time.
Their experience offers a practical perspective on how genetics, technology and daily management work together in a commercial dairy operation. By sharing both production figures and their experiences from the farm, they can help other farmers assess breeding decisions in the context of their own herds and production goals.
Arnstein also brings extensive experience from the wider agricultural sector. He serves as Chair of Norsk Landbruksrådgiving (NLR), the Norwegian Agricultural Extension Service. Anne Kristin plays a central role in the farm's daily operations and herd management, contributing hands-on expertise in animal care and production.
Sharing farmer experience in Norway and worldwide
The Norwegian Red Ambassador Program was established to bring farmers' voices, experiences and documented results closer to the dairy community. Through farm stories, performance data and practical insights, the program aims to show how Norwegian Red genetics perform in real farming conditions.
As ambassadors, Arnstein and Anne Kristin will contribute their experience from Norwegian dairy farming. Their stories will be shared through Norwegian Red's communication channels in Norway and internationally, giving dairy farmers in different markets insight into Norwegian farming practices, herd management and the results achieved with Norwegian Red genetics.
Their contribution will complement the experiences already shared by Nora Sandberg and Ole Paulsen, building a broader picture of Norwegian Red through the farmers who work with the genetics every day.
By putting farm experience and documented results at the centre of the story, the program gives other farmers a practical basis for evaluating what Norwegian Red genetics can offer their own herds.
