Mientras Geno celebra su 90.º aniversario, la cooperativa noruega de agricultores alcanza un hito global significativo con la introducción de la Leche Fresca de Vaca Roja Noruega (挪威红牛鲜牛奶) en China, el mercado más grande y de mayor crecimiento de Asia para productos lácteos premium.
Desarrollada a través de una alianza estratégica con New Hope Dairy (新希望乳业), una de las principales compañías lácteas de China, esta leche fresca se produce exclusivamente a partir de vacas cruzadas de la raza Roja Noruega, apreciadas por su leche de alta calidad, sabor, salud robusta y longevidad. Entregada mediante cadena de frío con una vida útil mínima de siete días, el producto ya está disponible en supermercados selectos y en las principales plataformas de comercio electrónico de toda China.
Un hito en innovación y colaboración
El producto se estrenó el 29 de abril, y la presentación oficial tuvo lugar el 15 de mayo en la Embajada Real de Noruega en Pekín, durante las celebraciones del Día de la Constitución de Noruega. El evento destacó la creciente colaboración entre Noruega y China, al tiempo que enfatizó la innovación científica y las prácticas agrícolas responsables detrás de la genética Norwegian Red.
On June 10, New Hope held their annual shareholder meeting in China. The meeting was attended by Håvard Tajet, Geno’s Chief Technology and Innovation Officer. New Hope showcased the company’s strong growth and dedication to delivering healthier, higher-quality dairy products that meet changing consumer preferences. A key highlight was the formal signing of a partnership agreement between New Hope Dairy and Geno, through which Geno will provide expertise to optimize genetics and feeding strategies to improve herd performance and milk yield and quality in the Chinese market.
Support for this initiative has also come from Innovation Norway, which has played a pivotal role in assisting Geno’s market entry. Their guidance has been instrumental in navigating regulatory requirements, identifying local partners, and promoting sustainable Norwegian agricultural solutions in China.
Driving Genetic Excellence for Stronger Dairy Herds and Global Growth
The partnership underscores how combining genetics and science can create meaningful value for both farmers and consumers. With the strong support of forward-thinking Norwegian dairy farmers, Geno remains committed to driving continuous genetic progress to meet the evolving needs of the global dairy industry.
“We are proud to see Norwegian Red cows making a positive impact in China’s market,” added Håvard. “We look forward to deepening our collaboration with New Hope Dairy on breeding and herd development.”
A Long-Term Vision for Premium Dairy in China
“This marks a key milestone for the Norwegian Red portfolio worldwide,” said Ton van de Goor, Vice President of International Sales at Geno.
The partnership represents a strategic advance for both companies. New Hope Dairy is broadening its presence in the health-conscious premium segment, responding to consumer priorities around nutrition, animal welfare, and responsible production. At the same time, it highlights Geno’s expertise in breeding and the growing global interest in Norwegian Red genetics, especially for crossbreeding programs that improve herd health, fertility, and efficiency.
Looking ahead, the collaboration will extend to new product offerings, including yogurt made with Norwegian Red milk. These developments enable New Hope to strengthen its premium product line with high-quality, health-oriented options, while Geno views the partnership as a clear result of its long-term investment in genetic innovation and international cooperation.
