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Geno and ABS Global launch new cross breeding solution for dairy producers

Geno and ABS Global launch new cross breeding solution for dairy producers

Geno, who provide Norwegian Red cattle genetics, and ABS Global have signed an exclusive distribution agreement in June this year. The markets included in this agreement are the United Kingdom, France, Italy, Germany, United States, Australia and New Zealand.

"We have seen the Norwegian Red breed grow in popularity year-on-year," says Geno's managing director Sverre Bjørnstad. "Geno has been seeking to strengthen our presence in the market. Our partnership with ABS Global will allow us to distribute Norwegian Red's world leading genetics, provide even greater value to our customers and delivering growth for both our organizations. Geno and ABS Global have a great strategic fit and share many values, and we are excited to be part of this new collaboration."


"ABS Global will continue to provide the excellent service, thorough expertise, and Norwegian Red. This means our customers will benefit from an even greater selection of services offering even more value," he adds.

Hyvig – a unique cross breeding solution

Together Geno and ABS Global are pleased to announce the launch of a unique cross breeding solution for dairy farmers called "HYVIG™". The new solution is being rolled out across Europe and will be available in other markets next year.


HYVIG™ is a unique dairy cross breeding system which will help producers create a herd of problem-free cows and will fit any system perfectly. It combines the unique genetics of the Norwegian Red breed including its proven fertility, health and feed efficiency, with ABS Global TransitionRight™ Holstein genetics, whose daughters carry condition are strong, not too tall, and are well above breed average for SCC, fertility and lifespan.


Speaking on behalf of ABS Global, Andrew Thompson EMEA Director states, "We have seen the popularity of cross breeding increase year on year as some customers are now seeking an alternative breeding strategy to purebred breeding. These producers are looking for robust, easy to manage cows with superb fertility and health traits; and that is exactly what HYVIG™ delivers".

Benefits of cross breeding with Hyvig 

In addition, customers will also benefit from the unique phenomenon of hybrid vigour which stems from two breeds being crossed. The benefits of hybrid vigour can equate to a lift of 5% for milk production and around 10% for fertility, health and survival (over parent average), often resulting in a positive impact on profit. Data from the US confirms that cross breeding with Norwegian Red both reduces costs and increases profit, with the most recent data demonstrating an increase in net profit of $163 USD per cow per annum when compared to using an average purebred Holstein bull.


Mr. Thompson concludes "Cross breeding is a strategy which has driven the porcine and poultry industries for decades. Whilst we accept this breeding strategy won't suit all producers, we recognise there is a real demand for a proven cross breeding concept which will help our customers profit from genetic progress. HYVIG™ is a great addition to the ABS Global customer solution toolbox".

Contact us

Geno Global Ltd.
Storhamargata 44,
N-2317 Hamar, Norway
Phone: +47 950 20 600
VAT Reg. 985194378

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